SALESMASTERS: Sales & Leadership KATA
Lead Yourself. Influence Others. Multiply Results.
This one-day intensive is designed for professionals who want to grow beyond tactics and titles—and step into intentional, values-based leadership that produces results.
30th May | Dubai | 8:00 AM – 5:00 PM
Built on the principles of SALESMASTERS and the proven leadership philosophies of Maxwell Leadership, this experience equips participants with two practical systems:
- The Sales KATA — how to sell with integrity, clarity, and confidence
- The Leadership KATA — how to lead using the 5 Levels of Leadership to increase influence and impact
This is leadership in action—applied to sales, teams, and personal growth.
Meet Your Facilitators
Certified Maxwell Leadership coaches with decades of real-world experience in sales, leadership, and organizational transformation.
James Newell
Operations Director
Maxwell Leadership Certified
Achieved over $10 million in product sales
James Newell is the Operations Director for Maxwell Leadership in Poland and Program Director for Maxwell Leadership D A CH (German speaking europe)
Guiding you through this transformational Sales & Sales Leadership Training Experience is James Newell, an internationally acclaimed executive coach specializing in sales mastery and leadership development with over 30 years of professional experience.
James is a certified Maxwell Leadership Coach, Speaker, and Trainer, having been mentored by some of the world’s foremost leadership and sales authorities, including John C. Maxwell, Brian Tracy, Grant Cardone, and Marshall Goldsmith.
His coaching philosophy centers on practical, results-driven strategies tailored for real-world business challenges.
Throughout his distinguished career, James has:
- Helped build and scale high-performance sales teams in Europe and the Middle East.
- Achieved over $10 million in product sales multiple times within complex corporate environments.
- Served in leadership roles such as Project Lead for Maxwell Leadership in the German-speaking region and CEO of Together 4 Success.
James is passionate about multiplying leaders, not just improving managers. He believes true leadership means empowering your team so well that you become truly replaceable—because you’ve cultivated future leaders, not followers.
Participants consistently commend James for his insightful, hands-on coaching style that delivers immediate impact and long-term growth.
James is also the Author of Embracing Personal Evolution.
Ezequiel TEROL
President of Maxwell
10X Business Coach
20 years‘ experience in multinational telecoms and IT companies
Ezequiel TEROL is President of Maxwell Leadership® Francophonie and Director of the Institut Francophone du Leadership Transformationnel. He is also a trainer and mentor for the Maxwell methods of leadership and business development, and the 10X business coaching method.
Ezequiel holds a degree in Telecommunications Engineering from the Polytechnic University of Valencia (Spain). After 20 years‘ experience in multinational telecoms and IT companies, running businesses on 4 continents, Ezequiel set up his company to help leaders of organizations of all sizes and their teams, to develop more productive and meaningful environments.
Between 2015 and 2022, Ezequiel received certification as an RNCP professional coach, an executive coach using Marshall Goldsmith’s „Stakeholder Centered Coaching“ method, a certified Maxwell Leadership® coach, speaker and trainer, NLP-coach, Maxwell DISC behavioral analysis consultant and 10X Business Coach, among others.
In 2018, Ezequiel joined the John C. Maxwell team, and in 2022 reinforced Grant Cardone. The aim is to bring the Maxwell Leadership® and Cardone Enterprises® programs exclusively to French-speaking countries, in leadership and communication domains, customer acquisition and development, entrepreneurial mindset, financial education and personal development.
Its vision is to create a network of enterprising people determined to succeed personally, professionally and financially, who inspire on a daily basis and transform the lives of those around them. With his teams and partners, Ezequiel supports these French-speaking leaders and entrepreneurs using proven methods, application tools and a reliable environment to ensure successful implementation.
- Helped build and scale high-performance sales teams in Europe and the Middle East.
- Achieved over $10 million in product sales multiple times within complex corporate environments.
- Served in leadership roles such as Project Lead for Maxwell Leadership in the German-speaking region and CEO of Together 4 Success.
They also work together to drive transformational leadership projects in developing countries, involving young people as well.
Ezequiel is also the co-author, with Brian Tracy and other experts, of the bestseller „The will to win“.
Why This Experience Is Different
At Maxwell Leadership, we believe:
Leadership is influence—nothing more, nothing less.
SALESMASTERS adds:
Influence grows fastest when trust, structure, and service come first.
Many professionals know what to do—but lack the daily disciplines that turn intention into results. This event closes that gap by turning leadership principles into repeatable behaviors that work in real conversations, real teams, and real decisions.
Intimate Group Sessions
Facilitated discussions with personalized attention
Meaningful Connections
Build lasting relationships
Expert-Led Frameworks
Proven methodologies delivered with clarity and depth
What Past Participants Say
Real transformations from leaders who have walked this journey before you
Event Flow: One Day of Intentional Growth
30th May | Dubai | 8:00 AM – 5:00 PM
Selling with Integrity, Clarity, and Confidence
The morning session focuses on sales as an extension of leadership, not persuasion. Participants learn how to serve first, communicate clearly, and guide others toward confident decisions.
Core Learning Outcomes
The Sales KATA Mindset
Selling as service—adding value before asking for commitment.
Framing the Sales Environment
Creating trust, clarity, and structure so conversations feel safe and professional.
Trust & Objection Prevention
Asking the right questions, listening with intent, and addressing concerns early.
Alignment Before Offer
Ensuring shared understanding so decisions feel natural, not forced.
SALESMASTERS Principle:
People don’t resist value—they resist confusion
Outcome:
Participants leave with a Sales KATA they can apply immediately to sales conversations, client meetings, and partnerships—aligned with Maxwell’s values of adding value and serving others.
The 5 Levels of Leadership in Action
The afternoon session brings John Maxwell’s 5 Levels of Leadership to life—moving from awareness to application.
Participants explore how leadership grows through intentional daily actions, not position or authority.
Leadership Focus Areas
Level 1 – Position:
Why titles don’t create influence.
Level 2 – Permission:
Building trust through relationships
Level 3 – Production:
Leading by example and results.
Level 4 – People Development:
Multiplying leaders, not followers.
Level 5 – Pinnacle:
Creating legacy, culture, and long-term impact.
Each level is translated into a Leadership KATA—simple, repeatable behaviors that align with Maxwell’s belief that:
Leadership develops daily, not in a day.
Outcome:
Participants leave with a clear leadership growth path and practical actions to elevate their influence in teams, organizations, and communities.
End-of-Day Transformation
By the end of the day, participants will:
Contact Us
If you join the masterclass and don’t feel it was an excellent use of your time, let us know within 7 days and we’ll refund your money – no questions asked and no hard feelings!
30th May | Dubai | 8:00 AM – 5:00 PM
Who This Event Is For
Sales professionals who want to sell with confidence and integrity
Leaders and managers growing their influence
Entrepreneurs building people, not just revenue
Professionals stepping into leadership roles
Anyone committed to intentional personal growth
The SALESMASTERS × Maxwell Promise
This event is not about hype.
It is about adding value, growing influence, and multiplying impact.
One day. Two KATAs. A lifetime of leadership growth.